Public Relations become PUBLIC ELATION for ice cream lovers everywhere today as Ben & Jerry’s holds its annual “Free Cone Day.”

Ben & Jerry’s holds the event to thank customers “for their support and to celebrate 34 years of scooping the chunkiest, funkiest ice cream, frozen yogurt and sorbet.”

On the PR front, these types of customer appreciation events go a long way in not only keeping existing customers, but bringing in new ones as well. Customers love free things… and if it’s edible, well, that’s even better. Perhaps the old saying “the way to a man’s heart is through his stomach,” should be revised with “the way to a customer’s heart is through his or her stomach!” Something to consider when devising a PR plan…

So whether you prefer Cherry Garcia, Chunky Monkey, Chubby Hubby or just a plain scoop of Vanilla, indulge yourself in a free scoop today.

… and justify the calorie guilt by reminding yourself that it’s free!