With the rising trend of online media sources, are traditional outlets such as newspapers and magazines becoming obsolete? According to a survey put out by TargetCast:tm last month, the answer may be more complicated than a simple yes or no.
The study conducted on 895 adults ages 18-34 and adults 35 and over, found that the younger group is much more likely to replace newspapers and magazines with Internet content. The older group was found to value traditional media sources such as magazines and newspapers as still more legitimate sources of information. The younger generation is also more likely to consider radio to be less relevant and that they would prefer to read magazines online.
The study also highlighted the difference between how men and women engage with traditional media. The results showed that men are more willing than women to adapt their habits “to incorporate digital and online platforms as replacements for traditional media.” Thus, it is more likely that men will find it easier to replace printed media with the Internet. It seems that women are less likely to jump on the Internet news bandwagon than men, potentially leaving them behind as we move towards a much more Internet-based society.
While technology is constantly changing the ways in which we receive our news, the key finding here is that men and women are consuming media differently- and that newspapers and magazines are not considered to be as relevant today.
So what does this mean for the future of traditional media and news sources? The study did find some good news on that front, stating that the majority said they would not abandon their newspapers and more than 40% of adults 18-64 said they preferred reading a printed magazine or newspaper over an online sources.
The takeaway for both consumers and media sources is that the market for news and entertainment is changing rapidly. While there are some who still hold the traditional newspaper in the highest regards, they are now in the minority and traditional media needs to change in order to keep up with the demands of the younger generations.
Though it seems that the predictions of many that print media is dead are not necessarily coming true as soon as once thought, if newspapers and magazines do not begin to better adapt to the ever-changing world of media they may become just as obsolete as once feared.
You can review the original study here: