In today’s email centric market, too many agencies rely on email to communicate. Emailing press releases, pitches and supporting documents is common place but an annoyance if is spam. A number of PR agencies both boutique and global firms have been blacklisted at http://prspammers.pbwiki.com/FrontPage.
Knowing exactly which editor, their beat and topics of interest is key. There are lots of resources in the market including the two most popular http://www.vocus.com and http://us.cision.com. Sending an arsenal of emails to editors is as annoying as receiving unsolicited junk mail at home. In fact, with the volume of emails editors received from dozens of agencies 24 x 7 the need to be discriminating is important. So whether you are managing your PR in house or with an agency or a combination of both…you better stay off of the PR spammers blacklist.