Every day I’m receiving campaign emails from both presidential parties. I’m a big fan of good pitches, especially those that are personal and engaging. I’ve received personal emails from Obama and Biden, McCain and Palin. Yes, personally just directed to me. Well, not exactly. Most are broad help me win this campaign emails that don’t address any of my concerns including education, economy and healthcare and global warming issues. These are topics that are important to me.
Otherwise, leave me alone. Now, I know how editors feel when they get a canned email that provides a broad sweep message but little or no importance to them. For example, sending a product email pitch to a security editor because the networking editor hasn’t returned a phone call is unacceptable. To me this is spam. I don’t like spam. I don’t like green eggs and spam and I don’t like political spam that insults my intelligence. Nor do the press. So during this presidential race I have turned on my filters to dump all of my political email spam into the arsenal of trash. If I were an editor I would do the same for marketing and PR folks that send me unsolicited mail that has no interest. Slam dunk into the circular file on my desktop. To me there is no difference between receiving an “I’m a Nigerian Prince” or “Please join My Campaign” email. They are noisy, useless and quite frankly annoying.
LMGPR strives to provide editors with a personal on the phone vs. email dialog. That is unless, the editor prefers email. Then we make sure the topic and the content is something of interest. Sometimes story ideas or news are best discussed 1:1 vs. 1 to many. We look for trends, case studies, features and opinion opportunities to rise above the email now. It is our best practice to provide insightful, reliable content that will be meaningful to editors audience. This has allowed us to build strong relationships with analysts, editors and bloggers. It’s common sense really.
So during the election my reliable sources for making decisions are not email messages. Rather I turn to my gut feeling, CNN, the Street.com, WSJ, Washington Post, The Economist, The New Yorker and yes Saturday Night Live.
The next time you want to send a blanket email campaign remember…editors are just like you and me. They don’t want junk mail any more than the average Joe.