Here at LMGPR we have a very successful and extensive speaker’s bureau program. Not all public relations agencies offer speaking programs; however, we feel it is an integral aspect to building a thought leadership and market presence. Working primarily with technology vendors, our speaking program creates another channel for our clients to be recognized and to establish credibility. Conferences and exhibitions are meeting grounds for top industry representatives and media to congregate and discuss the most up-to-date news and technologies. What better way to get your client known in its industry than by having them be a speaker at this event? Creating a speaking program is a time-intensive on-going project, but the results are worth it.
Step 1: Establish Targeted Industries
Before you can even begin researching for speaking opportunities, you and your client need to establish what industries the client is going to target. The most important part about setting up a speaking program is to make sure your client can generate positive good will and potential editorial opportunities from the event. So make sure your company is speaking at relevant conferences.
Step 2: Research, Research, Research
The next step in developing a speaking program is research. This step doesn’t really end either; once you do your initial research to find relevant shows and speaking opportunities for your client, the research continues. You will constantly be researching for new opportunities and updated information. One of the search engines we use for speaking opportunities is Catchpole. Catchpole has many resources including forum and organization research and analysis; and executive and corporate visibility speaker program strategy development and implementation. It is a great tool for researching potential speaking opportunities for your client all over the world.
Step 3: Writing a Great Proposal – Abstracts that Matter
The next step is creating an actual speaker or panel proposal. Most speaker submissions involve an abstract of the potential presentation so make sure you develop abstracts that will resonate with the show organizers and the audience. We have even been able to create panel submissions that included executives from multiple clients of ours. This is a great opportunity to capitalize on one show by getting publicity for multiple clients. An example of this is the panel proposal we submitted for HostingCon 2009. We were able to create a panel consisting of executives from 3 of our clients; 3Leaf Systems, Netmagic Solutions and Concentric. We were able to create a panel called “Capitalizing on the Cloud Computing Opportunity: Defining the Best Strategy to Deliver Value to End Customers through Cloud Services” by using all 3 of the companies’ expertise. Our proposal was accepted by HostingCon and the panel was a huge success.
Step 4: Start at the Top
Once you’ve created your first speaker or panel proposal and got your client accepted, it’s time to do it all over again. A speaking program thrives when it is constantly maintained and updated. Once your client begins to expand their experience with speaking opportunities you will see how it gets easier and easier to get your client accepted as an expert speaker at the most popular conferences and exhibitions in the world.
Step 5. Give us a call!
If your business is looking for an opportunity like this to create a presence in your industry, please give us a call and we will be able to develop a tailored speaking program for your business.