By Helen Koh
Step aside Internet memes, cat videos and less-than-interesting Facebook/Twitter updates about “where you are” or “what you had for lunch:” LMGPR is here for business!
At LMGPR, we utilize social media for all of our clients. We work with each client individually to create a winning social media campaign, establishing a strong presence for them throughout all relevant social media channels to maximize their reach.
We are not alone in recognizing the importance that social media can have on a business. According to the 2012 Social Media Marketing Industry Report, 83% of marketers use social media for business purposes. Of these marketing professionals, 59% spend 6 hours or more per week on social media sites and 33% spend 11 or more hours weekly.
So why is social media important?
Before the social media explosion, PR outreach was limited to traditional methods such as press releases. This took time and planning as releases have to go through a review process from publications and their respective journalists, writers and editors before being issued on their websites.
Social media changed all that.
With the growing use of smartphones and tablets, not to mention traditional home and office computers, social media is everywhere. As a result, we can reach out via social media to our target audiences almost instantaneously wherever they may be. It’s a quick, concise way to get not only news, but also images, audio, video and other multimedia content to the intended audience.
In addition to issuing a press release, we used Facebook and Twitter updates to spread the word about iSmartAlarm’s new home security product. This type of social interaction generated additional buzz and momentum for iSmartAlarm, who is now well on the way to reaching its campaign goals.
Social Media can be used as a tool to generate awareness and to enhance a company’s image.
One of LMGPR’s core offerings in the branding department is blogging.
We find that writing entries about a company and the products and services that they offer is a great way to dramatically increase brand recognition. It’s also an opportunity to show thought leadership in that respective field. Without any character limits, blog posts keep your audience in the loop with all your company’s internal activities and educates them about issues your company finds important. We can also use Facebook, Twitter and other outlets to publicize the blog resulting in more traffic to your website.
One of the key benefits of social media is that it allows companies to interact directly with their customers!
Twitter and Facebook both allow consumers to leave messages and ask questions. A company on top of its social media program responds to the comments and shows the consumer that they are listening and that they care. This goes a long way in building a lasting relationship with current customers and may result in new customers as well.
At LMGPR, we also use social media to build relationships with the press. These days, some journalists are more likely to check their Twitter feed than their email inbox! We also use Twitter to retweet or acknowledge those journalists or publications that have highlighted our clients:
All of these efforts work to keep our clients relevant within the press and their target audience. It’s a win-win.
But Wait, There’s More!
The benefits of social media don’t end there! There are also reduced marketing expenses, increased sales, website traffic, search rankings and so much more.
The power and reach of social media is still evolving and continues to transform the way we communicate. We at LMGPR have our finger on the pulse of what is happening within the social media realm and are constantly finding new ways to use social media to our client’s advantage.
If you think your company may need some social media help, contact us for a free consultation. We’ll be more than happy to show you what social media can do for you.