Go ahead and settle into your favorite nook on the couch by the fireplace, grab your comfiest blanket and make some hot cocoa…its book club time. We’ve compiled a list of our favorite industry books to give you that competitive edge at work.
Purple Cow – Transform Your Business by Being Remarkable – By Seth Godin
Literally transform the way you think about public relations and marketing with the Purple Cow. Find out the secrets behind marketing mavens like Starbucks, JetBlue, KrispyKreme, Kensington, Zespri and Hard Candy. How do they continue to mystify critics and achieve impressive growth, leaving behind former tried-and true brands in the dust? Find out their secrets.
AP Style – By the Associated Press
We couldn’t make a PR book list without including this staple. Read it, study it, and memorize it. May not be the most riveting read, but it will save you and whoever is editing your work time when you are writing those press releases.
We love Peter Shankman for his fearless attitude and approach to public relations. In this fun and friendly book, Shankman analyzes real-life PR stunts, some that worked, others that didn’t and most importantly…he explains why.
Need a break from the day to day grind? Have writer’s block? Can’t seem to figure out a strategy for a campaign? Or just need a laugh? This innovative book inspires creativity in all who pick it up.
New Rules in Marketing and PR – By David Meerman Scott
This book is a must read in order to keep up with the future of the profession. PR insider David Meerman Scott explains that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Scott provides the technical advice so that you not only understand the new arena of marketing and public relations, but you have the essential knowledge to carry out these new tactics. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.
The Powers That Be – By David Halberstam
This book shares the rich history of the Los Angeles Times, Washington Post, Time Magazine and CBS News. Halberstam does an outstanding job of telling the stories of these organizations and tying them together in this book. Halberstam’s wonderful inside information, ranging from political pressure put on newspapers and the networks to squabbles among the press people themselves, passionately shows how limited American journalism was then.
The World Is Flat – By Thomas Friedman
This is a big read about media and beyond. In the book, Friedman recounts a journey to Bangalore, India, when he realized globalization has changed core economic concepts. In his opinion, this flattening is a product of a convergence of personal computer with fiber-optic micro cable with the rise of work flow software.
The Social Media Bible – By David K. Brake
The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Whether you are a nonprofit, a corporation, small business or a contractor; this book will transform the way you view social media.
What are some of your favorites?