In today’s tough economic times, companies are looking to cut or scale back their marketing budget which often means public relations too.  Despite the economy, public relations continues to be one of the most cost-effective mediums for building brand identity, educating the market and cultivating customers.

Successful PR programs are created by knowing where an industry is heading before the masses do.  With this inside knowledge, PR campaign efforts can create news around their clients by making them thought-leaders and trend-setters.  

There are many reasons why companies fail; from funding and timing to leadership and competition.  Not having a PR program in place among a sea of competitors in a normal market could be damaging furthermore, not deploying a PR program in a down economy is far worse.

Now is the perfect time to take advantage of innovative social media tools, work with agencies on project versus retainer or hire more than one depending on your program needs.  Creating a buzz in a down economy doesn’t have to cost a lot it just needs to be focused to get results.  You can grow your brand, identity and place in the market with a focused PR program.

To learn more about LMGPR’s PR programs please click here.  The team is always looking for new innovative technologies to bring to market success.  Like I’ve said, now is the time!

Here are a few more articles worth checking out.

Why PR matters in a down economy, PRWeek
How to Prosper in a Down Economy: PR Bailout Plan for IT Innovators Offers Lessons for Communicators in Other Sectors, Bulldog Reporter