GDC Show Floor The 2009 Game Developers Conference (GDC) in San Francisco (March 23 – 27) was a great show this year. GDC is the world’s largest professionals-only game industry event and attracts thousands of programmers, artists, producers, game designers, and developers – including our client, e4e.


Loughlin Michaels Group scheduled briefings with top industry analysts and publications at GDC and also hosted a press breakfast at the Four Seasons Hotel. Shirish Netke, president of e4e’s interactive entertainment services group, kept the gaming reporters engaged with a timely discussion on how specific services e4e provides to the gaming industry that helps increase their profitability and efficiency during the down economy.


The message really seemed to resonate.


After all, e4e has worked with 18 of the top 20 game publishers and is offering the industry’s first lifecycle management services, from market research, testing, compliance, localization, to infrastructure management and customer support. I wonder when the other two gaming publishers will come around and use e4e’s services.


In addition to these activities at GDC e4e, along with its partner EmSense, offered a demonstration in its booth. Visitors of the show were able to stop by the booth, put on a headset that monitored their brainwaves while playing a video game. Data collected from the gamers will be helpful in determining the likes and dislikes of them while playing games.


But don’t worry we also tested women as they now account for 40% of the gaming industry. Four out of every 10 is a female gamer – and the population is continuing to grow. Therefore it’s important that we understand what makes them tick.


All in all the show was a success. The fact that so many enthusiasts found their way to San Francisco for the show despite current economic conditions is pretty inspiring and a real tribute to the industry.