On Saturday December 5th, Donna Michaels, president and founder of the Loughlin/Michaels Group (LMGPR), was interviewed by the “Jeans T-Shirt and a TiE” radio show on KLOK 1170 AM: the largest South Asian Radio Show in all of North America. The Loughlin/Michaels Group works with many clients in the South Asian community and thinks the station is a smash hit for the Silicon Valley.

During the show Donna discussed PR 101; what public relations is and why it’s important. She also covered why companies need public relations and the benefits of PR over paid advertising. Donna explained how companies can create buzz in their industries through public relations techniques and relationship building with the media. Listeners called in with interesting and industry specific questions that Donna was able to answer from her extensive PR experience.

To listen to the whole interview click here.