All Posts By

Michael Erwin

Apollo: De-Stress Your Life!

By | Blog

Life in the fast-paced Silicon Valley can be stressful.

From the morning and evening commutes, to the daily challenges of work, to trying to unwind and shut your brain off for a good night’s sleep at the end of a long day… life definitely takes its toll.

Apollo is set to unveil a new wearable experience to help you manage that stress.

Developed by physicians and neuroscientists at the University of Pittsburgh, Apollo is the first wearable that actively helps your body beat stress, for better sleep, energy, and more.

Apollo’s gentle waves of vibration signal safety to the body through your sense of touch and rapidly improve heart rate variability (HRV), a key metric of health and recovery. Paired with an intuitive app for iOS and Android, Apollo improves your body’s resilience to stress, so you can have more energy, feel more relaxed, and get more sleep.

Ahead of its release, LMGPR got to be among the first to try Apollo and experience its effects firsthand.

Amongst the team, we found daily uses for Apollo… As we all have different things that affect our stress levels, some found Apollo’s calming vibrations just the ticket to help sitting in frustrating traffic. Others found the energy vibrations to be just the boost they needed to focus during those sluggish afternoon hours at work. And at least one of us found that Apollo’s sleep-inducing vibrations became part of the nightly ritual to fall asleep.

Team consensus: Apollo works as advertised!

We at LMGPR are all big fans of Apollo and we are not alone. To date, Apollo has been evaluated clinically in university-led trials, has undergone successful pilots to prevent burnout in the workplace, and has had over 2000 early users, with consistent results across the board. Over 90 percent of users reported enhanced productivity, focus and sleep when using Apollo.

To learn more about Apollo, watch this video.

Now it’s your turn. Apollo is launching on December 10, 2019 and is ready to help you better manage your daily stress. Want to learn more? Visit their website at

Lessons Learned From Half Dome

By | Blog, Uncategorized

Hiking Half Dome was a bucket list item for me.

I decided earlier this year I was going to do it.

When my buddy dropped out, I took it as a sign that maybe this was something I needed to do alone… an opportunity to unplug from the world and focus on myself.

It was the best thing I could’ve done.

I had a lot of “me time” during the 16-mile, 11-hour (including a one-hour break at the top of Half Dome) hike. Here a few insights and takeaways from my trip:

  • Too much” is better than “not enough.” I had never done a hike of this magnitude before, so I wasn’t sure what my limits would be. The recommendation was to bring four liters of water for the average hiker. With temperatures expected to hit the 90’s, I opted for five liters. It added extra weight, but I didn’t want to risk it. I also brought way too many snacks and one too may sandwiches. But I just kept thinking of the worst-case scenario. As I was hiking alone, what if I got lost? What if I came across someone who needed water? A couple extra pounds of food and water could be the difference between life and death. As it turns out, I only needed 3.5 liters of water, but I will always err on the side of caution.
  • Social media is not all bad. Yes, it has its faults, but it came in quite handy for me on this trip. While I was happy to unplug for most of it, I had quite a few friends and family back home who were worried about me making the hike alone… especially as I planned to start in the dark. Cell reception is practically non-existent on the Yosemite Valley floor, so they were just going to have to wait until I got “back to civilization” to find out if I was safe. But lo and behold as I reached the top of Half Dome, I had cell phone coverage again! Of course I called my mom first, but after I was able to post a status update on Facebook complete with a picture. It was a great way to update my friends and family that I was safe and that I had made it!
  • Personal communication is still a valuable tool. On the trail, you’ll come across like-minded hikers going up or coming down. It was refreshing to break away from the texts and emails and simply have conversations. Sometimes it was just “Good Morning” and other times it was more in depth. As the temperatures soared in the afternoon, I found myself constantly asking people still going up if they had enough food and water. Also, the last 400 feet to reach Half Dome requires a steep climb via a cable system. People are lined up single file and can basically only go when the person in front of them goes. At the same time, there are people coming down the cables. So you have to yield and work together to ensure each other’s safety. This made communication the potential difference between life and death. Also, without communication, I would only have selfies!
  • The early bird does catch the worm! I did my research and knew this hike was going to be a long one. I also knew it was going to get HOT! So I opted to start my hike before the sun came up to beat the heat going up. I figured that it would be much easier to deal with the heat coming down. I was right. With comfortable temps in the morning, I not only made great time, but also consumed far less water.  I was at the top by 9:10 am and had plenty of time to relax before heading back down the mountain. I felt for the people who opted to sleep in and start later. They looked quite miserable as they made the climb with the sun beating down on them. It’s always good to get an early start in all aspects in life… and do the hardest thing first!
  • The last mile is truly the hardest mile… and the most rewarding. As I noted above, after hours of hiking up, you have to scale the side of Half Dome via a cable system to reach the top. It’s steep and slippery and people have been seriously injured and have even died trying to climb it. It’s not for the faint of heart and requires more arm and leg strength than you would think. It’s a physical and mental challenge as you are already tired from the initial climb. But the payoff is spectacular. You not only have incredible views, but you feel a sense of pride knowing you have accomplished something that few others have. Coming down the mountain, the last mile is just as difficult, if not even more. You’ve been hiking all day… you’re hot and tired… your legs are killing you, your shoulders and back hurt from wearing a backpack. All you want to do is get back to your camp and lie down! Again that last mile is the worst… but collapsing on my cot at camp when I finally got there is a feeling I will never forget!

I’ve put together a slideshow if you want to see more of my Half Dome bucket list adventure:


LMG Lends a Hand to Hands-Free Companies

By | Blog

Innovations in hands-free technology are having a profound effect on businesses and consumers alike.

LMG has been at the forefront of this emerging trend working with a variety of companies offering game-changing hands-free products.

In 2017, LMG launched the RealWear HMT-1, the world’s first hands-free wearable rugged Android tablet for industrial workers. LMG secured worldwide media coverage for the company, resulting in universal acclaim for RealWear’s innovation and numerous awards including a Frost & Sullivan 2017 North American New Product Innovation Award. Since the launch, RealWear has continued to thrive and expand. Most recently, the company announced a deal to supply all 347 BMW Centers and selected MINI Dealers in the U.S. with Ubimax Frontline running on RealWear HMT-1 devices.

On the consumer side, LMG has teamed up with several motorcycle helmet and technology companies delivering hands-free, heads-up display (HUD) innovation to make riding safer and smarter. In 2013, LMG took an unknown company called SKULLY Helmets and made it one of the most anticipated motorcycle helmets of all time. LMG secured more than 500 media placements globally for the company, which ultimately led to thousands of preorders and the most successful Indiegogo tech & wearable campaign. SKULLY has delivered its helmet to the market and remains a leader in the HUD motorcycle helmet category.

Since SKULLY, LMG has continued to work with other HUD motorcycle technology companies including NUVIZ, and is now set to bring Forcite smart helmets to the US market in 2019.

LMG remains excited about the future of hands-free devices and looks forward to working with the next-generation of companies aimed at leveraging groundbreaking technology to improve our lives.

Phosphorus: Securing the Internet of Things

By | Blog

IoT devices have infiltrated our daily lives. We wear them to track our fitness. We use them to control our homes. We use them to make our businesses run more efficiently. By the year 2020, Gartner predicts there will be more than 20 billion IoT devices globally.

And despite all the benefits IoT devices deliver, they also put consumers and enterprises at risk.

Why? A lack of security regulations has resulted in glaring backdoor vulnerabilities in IoT devices that can be accessed and exploited by cybercriminals. A risky IoT product can be the entry point for a hacker to infiltrate a network and access sensitive information, causing catastrophic damage, particularly to businesses.

One company aims to do something about that.

Phosphorous is the first and only cybersecurity company to provide agent-less patching and configuration management for the IoT. It delivers secure software updates & alerts for all the IoT devices in a home or office, identifying vulnerabilities in a device’s software and patching the software & device to secure it from malicious attacks.

Phosphorus is the brainchild Chris Rouland, a renowned cybersecurity expert whose previous companies include Bastille, the first company to enable enterprise security teams to assess and mitigate the risk associated with the growing Internet of Radios, and Endgame, the first company to develop an endpoint threat detection and response platform. Now, Rouland has set an ambitious goal to secure the IoT and make it safe for consumers and businesses alike.

“As IoT adoption accelerates, the vulnerability and risks presented by these connected devices will continue to grow,“ said Rouland. Today, companies are struggling to balance the benefits of the IoT with the strain on resources needed to manage the steady flow of device updates and security patches. Phosphorus aims to offset the administrative burden from IoT management by providing organizations with a way to effortlessly apply upgrades and security patches to IoT devices before they break into clients’ corporate networks.”

Coming soon, ahead of its enterprise solution scheduled for release in 2019, Phosphorus is releasing a consumer app for IoS and Android. The app features an “Update All” button that will identify vulnerabilities and deliver secure software updates, patches and alerts for all the IoT devices in your home or business.

Stay tuned to the LMGPR blog as we will announce here when the Phosphorus app is available for download.

Digital License Plates Hit the Road

By | Blog

While the automobile has undergone fundamental changes since its inception, for 125-years one thing has basically remained the same: the license plate.

Not anymore.

Reviver Auto has introduced the Rplate Pro, the world’s first digital license plate. It transforms the 125-year-old stamped metal plate into a cool-looking, multi-functional digital display and connected vehicle platform, delivering multiple efficiencies to businesses, government agencies and consumers. The Rplate Pro offers a variety of features to make driving safer and smarter including automated DMV registration, stolen vehicle identification, emergency broadcast messages, and medical alert displays.

To see more of the Rplate Pro’s capabilities, watch this video:

Reviver Auto is the brainchild of Neville Boston, who initially came up with the idea of the Rplate in 2009 as a means to automate DMV registration. As the Rplate Pro began to take shape, Neville and his team realized that their technology could be used for much more than that.

Fast forward to 2018 and the first Rplates are now on the road in California. Reviver Auto has also reached licensing agreements to bring the groundbreaking plates to Arizona, Texas and Florida in 2018, and has just announced new international agreements to deliver the RPlate Pro to Canada and Dubai, UAE in the near future. Reviver Auto is on track to have 100,000 Rplate Pro’s on the road this year.

The Rplate Pro represents the future of license plates and we at LMGPR are excited to be a part of a truly disruptive and revolutionary moment in automobile history.

Bastille Puts Emergency Warning Systems on Alert

By | Blog

Bastille has done it again.

The company recently unveiled SirenJack: a vulnerability in emergency alert siren systems supplied by ATI Systems, potentially affecting millions of people.

The vulnerability can be exploited remotely via radio frequencies to activate all the sirens at will and trigger false alarms, potentially causing chaos and panic. ATI Systems customers include the City of San Francisco, other large urban and rural communities, military installations, universities, and industrial sites including oil and nuclear power generation plants.

You can watch the official SirenJack video here:

The SirenJack announcement generated tremendous media interest, with the company featured in top-tier publications including Wired, Dark Reading, McClatchy DC, VICE, and dozens of others.

The announcement has already resulted in ATI Systems issuing a patch to fix the San Francisco vulnerability.

Bastille is world-renowned for its groundbreaking research and discoveries including MouseJack, a massive vulnerability in wireless mice and keyboards, and KeySniffer, a security flaw in low-cost wireless keyboards.

The Robot Revolution: Where Is It Headed?

By | Blog

LMGPR is a big proponent of robots.

We’ve been part of some of the biggest robot launches over the past few years including Knightscope’s K1, K5 and K7 crime-fighting robots, and UBTECH’s Lynx with Amazon Alexa, Star Wars Stormtrooper Robot, and STEM-friendly line of Jimu Robots, to name a few.

We are constantly amazed at how robot innovation is changing the world around us and are excited to see what the future holds.

A new video series from AJ+ takes an in-depth look at the emergence of robots and asks some tough questions surrounding what it means for jobs, society and our way of life. Knightscope founder William Santana Li is among those featured in the series along with the Knightscope fleet of robots.

We’ve watched the series here at LMGPR and found it compelling to say the least.

“Since watching The Jetsons, robots have captured my attention,” said LMGPR President Donna Loughlin Michaels. “It is exciting to see fantasy come to life but I hope robots augment–not replace–jobs and simple tasks as aggressively as some futurists predict. I can’t replace my creative and media savvy PR team with robots, that’s for certain.”

We invite you to watch the series below and join the discussion on where the robot revolution is headed.

Part 1: Robots and AI: The Future is Automated and Every Job is at Risk

Part 2: A Tale of Two Cities: How Smart Robots and AI Will Transform America

Part 3: Robots, Retraining and UBI: How to Solve the Coming Automation Crisis

AP Matters: Common Press Release Mistakes

By | Blog

If you’ve ever written a press release AP style, you know there are a lot of guidelines to follow. Unfortunately, many of those guidelines are neglected or ignored, and to those of us who worship at the AP altar, it is a never-ending source of frustration!

That being said, we came across this article that points out common AP style mistakes that deals with things like capitalizing job titles, the use of trademark symbols, and how to write numbers.

So if you think you might be in need of an AP style refresher for your next press release, give the article a read. Thousands of discerning editors will thank you!

Kika Tech Delivers Spooky Treats

By | Blog

By Rachelle Avila 

It’s beginning to look a lot like… Halloween! Kika Tech is getting its users in the Halloween spirit with a variety of Halloween-themed emojis on its Kika Keyboard. From ghosts to skeletons to jack o’lanterns, Kika users are accessorizing their texts with spooky sentiments.

With 60 million average monthly users, Kika Keyboard is the #1 rated keyboard app on the Google Play Store in the U.S. and comes packed with thousands of emojis, GIFs, cool fonts, keyboard themes, and much more to enhance your messaging experience. Kika Keyboard incorporates the company’s cutting-edge artificial intelligence engine to enrich the communications and emotional connections between individuals.

Halloween is just a day away, so put on your witch’s hat and conjure up some Halloween spirit with Kika Tech.

You can download the app for Android here.

Twitter: Where Characters Count!

By | Blog

By Jason Garcia

“What’s in a tweet? That which we call a tweet by any other length would read as brief.” – 21st Century Shakespeare

Or would it?

Up until now, 140 characters, which includes letters, spaces, special characters, mentions, emojis, and hashtags, has been the law of the land in the Twitterverse.

But what can you actually fit in 140 characters?

Well, Twitter users can write love notes, state political views, share polls, conversations, tell jokes, or even write the world’s shortest novel. While there’s a lot that can go into 140 characters, it can still feel limiting to some.

There are obvious workarounds for users to go beyond the 140 characters such as spreading the text over multiple tweets, abbreviating or substituting words with emojis.

According to Twitter, language limitations are affecting how much is being communicated per tweet. The language you tweet with dictates how many words can fit in 140 characters. For instance, in Japanese you can say about double the words you can in English with the same number of characters.

As a result, Twitter is testing out an idea to double the size of tweets from 140  to 280 characters in some languages including English, French and Spanish.

But is there really a need?

Twitter has been able to maintain a successful communications platform with its current standard of 140 characters.

To me, the composition of a tweet is similar to a haiku or a sonnet. The boundaries of the medium create a beauty for content to live on. After all, it’s not just about publishing the tweet–people have to read them too. For the reader, 140 characters is easy to read and move on to the next tweet. We live in a world where people want to consume more content and that includes social posts. 140 characters can be seen as the perfect balance for both the writer and the reader.

Supporters of the character expansion say yes because they will no longer need to fumble around adjusting their tweet to fit the character constraints while getting the original message across.

Twitter purists, however, believe 140 characters are sufficient and more characters would kill the essence of Twitter.

As a social media professional, I see both sides to the argument. It can be helpful to businesses because you can get more content out per tweet, but at the same time, it can also be a negative because there will be more noise to compete with.

Wherever you stand on the issue, just remember a good tweet isn’t just about its characters, it’s also about the content.

So tweet responsibly, my friends!