On Tuesday, 5/11, Absolute Quality, an e4e Company, announced the industry’s first social media analysis services for the interactive entertainment marketplace. This service provides gaming publishers and developers the data and insights required to better understand the demands and desires of customers through monitoring of blogs, customer review sites, message boards, and other social media mediums, helping increase brand recognition and enhance revenue generation activities.
Some features of the service include:
- Game Title Sentiment Analysis: Real-time dashboards and reports providing daily, weekly, monthly and year-to-date tracking of social media conversations. Sentiment analysis (positive, negative-or-neutral) can be conducted across brands, sub-brands, game titles and even specific features within a game title.
- Feature Tag Clouds: Real-time dashboards and reports detailing the most valuable features or experiences sought by end-users on daily, weekly, monthly and year to date basis.
- Competitor Buzz and Benchmarking Analysis: Real-time dashboards and reports providing information about how game titles are being discussed by consumers in the context of competitors’ game titles.