The Loughlin/Michaels Group was founded in 2002 by Donna Loughlin Michaels, a PR veteran known for her tenacity and creativity in leading public relations programs for early stage technology innovators taking them from start-up to IPO and often acquisition.
Building upon this legacy, LMGPR’s savvy team of experts deliver insight, expertise and a comprehensive network of editorial, social media, analyst and other industry contacts to create market leaders. Our service philosophy ensures every account team is led by a professional with a minimum of 10+ years of experience. Our goal is to create a strategic partnership with our clients where public relations and communications become key tools for helping clients achieve their business objectives.
The agency team has launched hundreds of market innovators, turning them into brand leaders and acquisition targets across an array of industries including automotive, IoT, cybersecurity, robotics, wellness, artificial intelligence, virtual reality, consumer lifestyle, and many more.
LMGPR has received numerous industry awards based on its continuous PR leadership, creativity, media relations and innovative PR approach.
The Changing Media Landscape
Since the inception of the Loughlin/Michaels Group in 2002, the media landscape has changed dramatically. As a result, the same old way of doing PR and marketing just doesn’t work.
The media business is undergoing a rapid transformation as newspapers, magazines and trade publications move to alter their revenue models and recast their editorial product. Some online news outlets and key bloggers now wield as much influence as traditional media. Broadcast media are engaged in a cycle of creative destruction as audiences continue to fracture and new delivery mechanisms threaten the established order. Social media has become an important source of influence and dialogue, with or without company participation. Taken together, these changes represent a tectonic shift in the fundamental underpinnings of the practice and discipline of corporate public relations and marketing.
New Thinking, New Approaches from LMGPR
This shift requires new approaches, new thinking and new ways of working with clients. The same old ways of doing things simply don’t work in today’s evolving media environment. Success today – proven by our track record – requires the ability to adjust and adapt rapidly. But it also requires a fundamental shift in thinking and in operating.
That’s why we created LMGPR Pulse™ to drive leadership, momentum and growth.