by Angel Badagliacco
Last week, one of LMGPR’s clients Phone Halo made a huge splash at the Consumer Electronics Show (CES) in Las Vegas. Phone Halo partnered with leading mobile electronics manufacturer Cobra Electronics to launch the Cobra PhoneTag,™ their stylish, seamless and secure accessory that protects smartphones, keys, laptops and more.
Phone Halo founders Chris Herbert and Christian Smith worked the floor at the Las Vegas Convention Center and the “Lunch at Pieros” press event, which was attended by hundreds of consumer tech reporters from around the world. In all, Phone Halo met with several top-tier journalists, like the Wall Street Journal, the New York Times, CBS News, iPhone Life Magazine, and more.
By far the biggest PR boost in the history of this young company came from Popular Mechanics, which honored the Cobra PhoneTag with an Editor’s Choice award! Phone Halo’s product joined a select list of products from well-known companies, such as Motorola, Sony and Microsoft. In addition, the Editor’s Choice award, PhoneTag was covered by noted technology reporter Leo Laporte on his Tech Guy podcast (http://twit.cachefly.net/ipad0027.mp3 ) and Mobile Magazine.
Congratulations to the Phone Halo team for creating buzz at this busy show. Keep a close eye on these guys; they definitely have a product to watch out for in 2011!