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The Loughlin/Michaels Group team delivers creative, targeted results. Their expertise in enterprise security and high tech enables them to provide custom recommendations that yield high value results maximizing our return on PR investment.

Phillip Lin, Director of Marketing, FireEye

A High Tech Public Relations Services

The Loughlin/Michaels Group (LMGPR) provides a comprehensive range of leading-edge and traditional public relations and communications services designed to help our clients achieve their business objectives. The same old ways of doing things simply don’t work in today’s evolving media environment. Success today – proven by our track record – requires the ability to adjust and adapt rapidly. But it also requires a fundamental shift in thinking and in operating.

This is why LMGPR developed SysCom™. SysCom™ allows us to maximize the leverage public relations can create for our clients in today’s media and marketing landscape, while providing a complete arsenal of public relations and communications services.

Systematic Communications — SysCom™

SysCom™ is based upon the art and science of influence in the digital communications age. We believe SysCom™ represents the most effective approach for driving business results in today’s dynamic communications environment.

SysCom™ is built upon three key components: Over-the-Horizon (OTH) Planning, our Social Media Communications module and our Strategic Story Engine.

When these components are combined, SysCom™ is designed to support:

  • Marketing, including branding and positioning
  • Business Development, including strategic partnerships and new product development
  • Sales

The goal of SysCom™ is to leverage public relations to create new business opportunities, increase sales and create category leadership.

Client Options

No two clients are alike. That’s why LMGPR provides customized options for working with clients based upon their individual needs and business goals and objectives. Options include:

  • Leadership & Market Momentum: This option is based upon an on-going relationship with LMGPR and is designed to achieve both short- and long-term business goals and objectives. It is best suited to companies looking to achieve a leadership position in their market category and/or those companies seeking a defined business outcome, such as increased venture funding, acquisition or IPO.
  • JumpStart: This exclusive option is designed for startups looking to launch their company and/or product with limited resources. It works best for short duration programs, typically two-to-four months and is generally a prelude to a long-term public relations program.
  • Customized Project: This option is designed for closed-end projects, such as a new product or brand launch or relaunch where the business objective can be achieve in three months or less.

All LMGPR clients benefit from customized technology public relations programs that scale to their individual needs; highly focused teams; strong, consistent and experienced leadership; and hands-on services that produce measurable results.

Measurement

In our view the ultimate measure of success is our ability to help our clients achieve their business goals and objectives. It is our belief that public relations is only value insomuch as it supports and drives business goals and objectives.

In terms of measurement, we focus on “Output,” “Impact” and “Outcome,” where:

  • Output is measured as media coverage and social media interactions resulting from key strategies and tactics; a quantitative PR metric
  • Impact is measured as changes in perceptions and attitudes powerful enough to modify the purchase behavior of the target market
  • Outcome is measured as the achievement of measurable business objectives

Combined these metrics are an excellent gauge of the effectiveness of a PR program.

Services

Specific services we offer include:

  • Strategy and Counsel
  • Media and Analyst Relations
  • Positioning & Messaging
  • Product & Brand Launches
  • Thought Leadership
  • Media Training
  • Social Media Management
  • Speaker’s Bureau Management
  • Writing & Material Development
  • Event Support
  • IPO & Funding Communications
  • Press Tours and Media Events
  • Customer Advocacy
  • Market Research & Perception Audits