We value LMGPR’s experience and expertise and their understanding and passion for our business. We look forward to working with the LMGPR team to create a greater awareness of our BSM product offering.

Vikas Aggarwal, CEO, Zyrion

Press Releases

LOUGHLIN/MICHAELS GROUP ADDS NEW ENTERPRISE SOFTWARE AND WEB 2.0 MARKET INNOVATORS TO PORTFOLIO

Agency to Drive Public Relations Program for Business Service Management Innovator Zyrion and Community Rating Service IDNTITI

Contact:
Loughlin/Michaels Group
(408) 738-9150

November 17, 2008

CAMPBELL, Calif., —The Loughlin/Michaels Group (LMGPR), a strategic public relations and communications firm, today announced the expansion of its client portfolio to include Zyrion, a provider of Business Service Management (BSM) and IT infrastructure monitoring software for mid-market enterprises and IDNTITI a Community Rating Service built on social networking features. Zyrion and IDNTITI expand LMGPR’s expertise in the IT infrastructure space and Web 2.0 spaces.

“Despite the economic climate, the Silicon Valley continues to produce market innovators,” said Donna Michaels, president, Loughlin/Michaels Group. “We started our business during the last recession and know the importance of creating highly optimized and affordable PR programs for our clients. We are excited that to work with two technology innovators are changing the landscape of enterprise and Web 2.0 environments.”

Zyrion is a provider of BSM and IT infrastructure monitoring software for mid-market enterprises. The company’s business service container technology allows mid-level enterprises to more easily and effectively manage IT-enabled business processes and services. Zyrion’s flagship Traverse solution, provides correlated, end-to-end monitoring capabilities that link underlying applications and the IT infrastructure to business services. Since selecting LMGPR as the company’s public relations agency of record, Zyrion was named a Top 10 IT Management Companies to Watch by Network World.

“LMGPR has a proven track record of launching emerging technology leaders," said Vikas Aggarwal, CEO, Zyrion. "We value LMGPR’s experience and expertise and their understanding and passion for our business. We look forward to working with the LMGPR team to create a greater awareness of our BSM product offering.”

IDNTITI is a community-rating platform providing individuals with a forum to manage identity and reputation on the Internet. The highly interactive Web 2.0 platform, allows individuals to rate image, reputation and personality of people, places and things within minutes using a score methodology.

According to Sree Unnamatla, CEO and founder of IDNTITI, “LMGPR’s track record of launching emerging companies is impressive. LMGPR’s strategic counsel coupled with the agency’s mix of traditional PR and new media contacts are what we need to successfully launch IDNTITI.”

The Loughlin/Michaels Group supports emerging technologies across many sectors, including networking/infrastructure, application delivery, web services and traffic management, telecommunications services, security, enterprise software, consumer technology and recently added a Green Tech practice. The firm provides comprehensive services including corporate strategy, launch and event support, media and analyst relations, spokesperson training, writing and material development, speaker’s bureau management and marketing communications support. Clients benefit from customized PR programs that can scale with business needs, a hands-on approach from a team of seasoned professionals with a minimum of ten years of experience, and high-impact/low overhead services that produce measurable results.

About the Loughlin/Michaels Group

The Loughlin/Michaels Group, an award-winning agency, transforms technology innovators into business category leaders through PR programs that uniquely define and drive the market’s values and agenda. The agency has proven success in working with companies in every phase of public relations from inception, funding, product and company launches through acquisitions and IPO. The agency’s team of experts is highly skilled in every aspect of public relations and provides a hands-on approach to delivering high results cost-effectively. The Loughlin/Michaels Group services North America and has strategic partners in Europe, the Middle East and Asia Pacific. For more information go to www.lmgpr.com or call +1 408 738-9150