Press Releases

LOUGHLIN/MICHAELS GROUP EXPANDS PORTFOLIO AND MOVES HEADQUARTERS TO ACCOMMODATE GROWTH

New Clients Include Technology Innovators Blue Coat Systems, FireEye and iForem

Contact:
Loughlin/Michaels Group
(408) 738-9150

CAMPBELL, Calif., September 18, 2007 —The Loughlin/Michaels Group (LMGPR), a strategic public relations and communications firm, today announced the expansion of its client portfolio to include technology innovators Blue Coat Systems, Inc., FireEye and iForem, further expanding its expertise in application delivery, security and storage markets. The company also announced new corporate headquarters in downtown Campbell, Calif. to support growing needs.

Having launched dozens of companies successfully since its founding, the Loughlin/Michaels Group has provided strategic communications and public relations services to technology companies spanning from the Silicon Valley to the Middle East since 2002. The Loughlin/Michaels Group delivers PR to start-up and established technology companies in a highly flexible and cost-effective model that maximizes expertise and minimizes overhead and the confines of traditional one-size-fits-all PR programs.

”Innovation in the Silicon Valley is booming. We are working with some of the brightest and most exciting companies in the industry. Adding Blue Coat Systems, FireEye and iForem to our portfolio validates that our approach to public relations is being very well received. We have proven time and time again that a solid PR program doesn’t need to be costly as long as it is effectively aligned with business objectives and impacts the bottom line. By leveraging our tenacity and traditional and Web. 2.0 PR strategies, we are able to get clients more coverage quickly,” said Donna Michaels, President, LMGPR.

Founder Donna Michaels is a seasoned veteran known for her expertise in building mindshare and creating momentum for emerging companies, designing effective and strategic public relations programs that drive visibility from start-up mode to market leadership. Prior to founding LMGPR, Michaels achieved notable success leading public relations for Exodus Communications, NetManage, NetScaler, Telebit, RealNames and Concentric Network (XO Communications).

LMGPR supports emerging technologies across many sectors, including networking/infrastructure, application delivery, web services and traffic management, telecommunications services, security, enterprise software, and consumer technology and intends on adding a Green Tech practice in the future. The firm provides comprehensive services including corporate strategy, launch and event support, media and analyst relations, spokesperson training, writing and material development, speaker’s bureau management and marketing communications support. Clients benefit from customized PR programs that can scale with business needs, a hands-on approach from a team of seasoned professionals with a minimum of ten years of experience, and high-impact/low overhead services that produce measurable results. The LMGPR portfolio includes Concentric Network, Cyclades (acquired by Avocent), enKoo (acquired by Sonic Wall), MiraLink, Mirapoint, NetScaler (acquired by Citrix), PacketMotion, SensorConnect and other innovative companies.

According to Ron McCabe, CEO of MiraLink, “The Loughlin/Michaels Group gives us more than ink. They bring us business.”

The Loughlin/Michaels Group’s new headquarters is located at 51 E. Campbell Avenue in the heart of the Silicon Valley.

About the Loughlin/Michaels Group

The Loughlin/Michaels Group, an award-winning agency, transforms technology innovators into business category leaders through PR programs that uniquely define and drive the market’s values and agenda. The agency has proven success in working with companies in every phase of public relations from inception, funding, product and company launches through acquisitions and IPO. The agency’s team of experts is highly skilled in every aspect of public relations and provides a hands-on approach to delivering high results cost-effectively. The Loughlin/Michaels Group services North America and has strategic partners in Europe, the Middle East and Asia Pacific. For more information go to www.lmgpr.com or call +1 408 738-9150