The LMGPR team has the tenacity and the relationships with the must have media and bloggers, combined with the market knowledge we needed to successfully launch our company.

Ari Newman, Founder and President, Filtrbox

Press Releases

LOUGHLIN/MICHAELS GROUP ADDS NEW WEB 2.0 CLIENTS TO PORTFOLIO

Agency Expertise in Web 2.0 to Drive Technology Innovators Market Presence

Contact:
Loughlin/Michaels Group
(408) 738-9150

CAMPBELL, Calif., June 30, 2008 —The Loughlin/Michaels Group (LMGPR), transforming technology companies to market leaders with strategic public relations programs, today announced that it has been chosen as the agency of record for two new Web 2.0 innovators – frevvo and Filtrbox.  frevvo and Filtrbox further expands the Loughlin/Michaels Group’s portfolio and the company’s expertise in working with Web 2.0 clients that are delivering disruptive media mashup solutions.

A recent report  by Forrester Research predicts that enterprise spending on Web 2.0 technologies will increase dramatically over the next five years which will include spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.

“Web 2.0 is the new platform for business applications.  The more we rely on the Internet the more we need media mashup solutions to increase our productivity and gain a competitive advantage,” said Donna Michaels, president of the Loughlin/Michaels Group.  “We are proud to be working with frevvo and Filtrbox as they build their market presence driving a new generation of market leaders.

According to Ashish Deshpande, CEO of frevvo, “LMGPR is a key to our successful communications program.  They provide us with strategic counsel and the business acumen of senior members with expertise in traditional PR and new media, all of which meshed very well with frevvo’s requirements.”

frevvo empowers businesses to create rich, dynamic Internet applications. By using just a Web browser, frevvo’s highly collaborative Live Forms software enables users from relatively less technical power users to highly technical developers at companies to easily create rich AJAX forms with built-in business capabilities.  Businesses can quickly add user-friendly forms to their Web pages and connect them to users, data and applications. Unlike other offerings, frevvo eliminates cumbersome programming, deployment and cost typically associated with Internet forms.

“LMGPR’s proven track record launching Web 2.0 companies speaks for itself,” said Ari Newman, founder and president, Filtrbox. “The LMGPR team has the tenacity and the relationships with the must have media and bloggers, combined with the market knowledge we needed to successfully launch our company.”

Filtrbox is the media monitoring service of choice for savvy professionals.  The Web-based service allows users to collect, filter and share online content quickly and reliably.  Filtrbox manages information overload, eliminating the need for multiple monitoring tools saving both time and money while increasing productivity and knowledge.  

The Loughlin/Michaels Group supports emerging technologies, including networking/infrastructure, application delivery, web services and traffic management, telecommunications services, security, enterprise software, and consumer technology.  The firm provides comprehensive services including corporate strategy, launch and event support, media and analyst relations, spokesperson training, writing and material development, speaker’s bureau management and marketing communications support. Clients benefit from customized PR programs that can scale with business needs, a hands-on approach from a team of seasoned professionals with a minimum of ten years of experience, and high-impact/low overhead services that produce measurable results.  The Loughlin/Michaels Group portfolio includes 3Leaf Systems, Concentric Network, iForem, FireEye, MiraLink, Mirapoint, Netmagic Solutions and other innovative companies.

About the Loughlin/Michaels Group

The Loughlin/Michaels Group, an award-winning agency, transforms technology innovators into business category leaders through PR programs that uniquely define and drive the market’s values and agenda. The agency has proven success in working with companies in every phase of public relations from inception, funding, product and company launches through acquisitions and IPO. The agency’s team of experts is highly skilled in every aspect of public relations and provides a hands-on approach to delivering high results cost-effectively. The Loughlin/Michaels Group services North America and has strategic partners in Europe, the Middle East and Asia Pacific. For more information go to www.lmgpr.com or call +1 408 738-9150