LMGPR helped introduce Reppler to the public, using traditional and social media, LMGPR was able to raise awareness of this up-an-coming company as well as educate consumers on the importance of maintaining clean online reputation.

Case Study: Reppler

Challenge
Reppler Logo

Check Point's SocialGuard is a social monitoring tool that provides parents the ability to monitor their children's Facebook activity while also allowing their tween or teen to have independence in the social networking world. For the launch of their first social media monitoring tool Check Point was looking to have conversations beyond its security and business targets and to build a voice in the consumer market, specifically through lifestyle publications and broadcast targets.

Communications Output

LMGPR first worked with Reppler to develop consumer and press-friendly messaging, branding and name using our SysCom approach. LMGPR developed Facebook, Twitter and YouTube platforms and content; synchronizing it with traditional media. LMGPR created a traditional funding and technology news release coupled with a digital press release for media and bloggers. The digital release drove bloggers and influencers to the social media properties and websites. Lastly, the agency created a series of video chalk talks with the company's CEO and technology team for further market education. To view the videos go to: http://www.youtube.com/user/RepplerFX

Results
  • LMGPR briefed 15 key media prior to the Reppler launch
  • In-person meeting with Wall Street Journal's Walt Mossberg, top consumer technology columnist
  • During the company's initial launch LMPGR secured more than 30+ original articles
  • Key editorial placements included coverage in The Today Show, New York Times, Venture Beat, Fast Company, PC World and All Facebook
  • In 48 hours since the initial launch, Reppler reported to have over 12,000 subscribers of the online tool worldwide
Business Outcomes

LMGPR helped introduce Reppler to the public, using traditional and social media, LMGPR was able to raise awareness of this up-an-coming company as well as educate consumers on the importance of maintaining clean online reputation. In addition, PR exposure had helped raise the company's visibility to key investors for additional funding. LMGPR was able to position Vlad Gorelik, founder of Reppler, as an expert an in maintaining a clean online reputation.