Fortscale turns enterprise big data into User Intelligence, making users’ profiles and behavior visible and easy to investigate through analytics. The Israeli-based security startup was looking to make its presence known before relocating to the Silicon Valley when it came to LMGPR in early 2014. Through comprehensive media, analyst and Rapid Relevant Response campaigns, LMGPR helped Fortscale establish itself as a key player in a new security niche.
Initially based in Tel Aviv, Fortscale was in the process of transitioning to San Francisco but had no real presence in Silicon Valley. The User Behavior Analytics space was relatively new as well, and Fortscale was looking to establish itself as a pioneer in this burgeoning field. To do so, it was imperative that Fortscale be seen in leading media outlets and be heard by key analysts to demonstrate thought leadership and security innovation. Additionally, there were several companies emerging in this space and time-to-market was critical to launch a PR program to raise brand equity and evaluation.
LMGPR mapped out a three-pronged approach to help Fortscale achieve category leadership through Media Relations, Analyst Relations and Rapid Relevant Response:
LMGPR executed a strategic Media Relations program introducing the company and its solution to key security, IT and business press. Through LMGPR’s Narrative Story Engine, LMGPR created relevant content that resonated with the media showcasing Fortscale’s ability to solve business security issues surrounding Insider Threats. Through LMGPR’s efforts, Fortscale was selected as one of Network World’s “10 Security Startups to Watch.” Upon Fortscale receiving $10 million in funding, LMGPR added venture and analyst communities to the ongoing media outreach.
LMGPR arranged a series of meetings with key analyst firms including Gartner, Forrester, EMA and 451 Research. The goal of these meetings was to influence coverage and analysis of Fortscale in reports on cybersecurity, particularly in regards to the use of User Behavior Analytics and machine learning, and to position Fortscale executives as expert resources for future reports and quotes on security, threat intelligence, incident response, big data analytics and data breaches.
Rapid Relevant Response
Finally, LMGPR carried out an aggressive Rapid Relevant Response (RRR) program allowing Fortscale to respond to industry-related news such as high-profile corporate security breaches and help establish the company as a thought leader in the User Behavior Analytics space.
LMGPR successfully introduced Fortscale to key media and analysts, firmly positioning Fortscale as a leader in the User Behavior Analytics Field.
On the analyst front, Fortscale was spotlighted in Gartner’s Market Guide for User Behavior Analytics, while its solution was described by 451 Research as “a lens to view user activity hidden in the logs of SIEMS.”
LMGPR’s aggressive RRR outreach established thought leadership and resulted in positive coverage for Fortscale in several publications including The Wall Street Journal, Security Week and Dark Reading as the company offered commentary on high-profile cyber security attacks at Sony, Morgan Stanley, the U.S. Postal Service, and others.
LMGPR also successfully carried out several media outreach campaigns surrounding Fortscale product and funding announcements that resulted in widespread coverage in business and security outlets including Network World, CIO, SC Magazine, eWeek, Inc., Venturebeat, Fortune, TechRepublic and The Silicon Valley Business Journal.
Since LMGPR assumed PR responsibilities on behalf of Fortscale, the security startup has established its presence in Silicon Valley and affirmed the company as a key player in the security space. In less than a year, Fortscale has come out of stealth and is now considered a market and thought leader. LMGPR’s ability to produce a constant stream of media activity has increased Fortscale’s visibility and has resulted in a significant increase in customer leads.
MEDIA HIGHLIGHTS AND RECOGNITION
“10 Security Startups to Watch” – Network World
“Emerging Vendors 2014: Security Vendors” – CRN
“Big Data 50” – Startup50.com
“New tools that study employee behavior may help companies avoid such problems in the future… One pioneer in the field: Two-year-old startup Fortscale Security Ltd…” – Wall Street Journal
“Fortscale provides a big data analytics approach to internal security monitoring, detection, and investigating by pulling together user behavior profiles that are able to identify “risky” users because of their security sloppiness or even malicious users.” – TechRepublic
“A number of Silicon Valley startups are working on solutions, including some that have developed behavioral analytics tools that can crunch big data… Fortscale, for example, looks for compromised users by examining historical behavior and comparing it to current computer logs.” – Inc.