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Silicon Valley Women of Influence

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By Rachelle Avila

As women continue to trail-blaze and shatter glass ceilings here in Silicon Valley, the Silicon Valley Business Journal has announced its 2017 “Women of Influence Awards.”

The annual awards spotlight the 100 most influential women in Silicon Valley from the public, private and nonprofit sectors, and we are proud to announce two of our clients are among the recipients:

Dr. May Wang is the co-founder and chief technology officer at Zingbox, a leading Internet of Things security company. May has deep ties to Silicon Valley: prior to ZingBox she spent 14 years at Cisco’s CTO office where she served as principal architect and head of Asia Pac Research. Her contributions include developing security algorithms currently used in Cisco switches and leading the Internet of Things innovation. An advisor, an investor and a venture capitalist, May is a graduate from Stanford University where she received her Ph.D. in Electrical Engineering and is also the author of the book “Women Executives in Silicon Valley.”

Mercedes Soria is VP of software engineering at Knightscope, makers of the K3 and K5 crime-fighting security robots. Mercedes is a technology professional with over 15 years of experience in systems development, life cycle management, project leadership, software architecture, and web applications development at companies including Carbon Motors Corporation, Deloitte & Touche LLP, and Gibson Musical Instruments. She is a member of the Society of Hispanic Professional Engineers and currently serves as Executive Advisor to TechWomen, an initiative from the State Department that brings women tech entrepreneurs from the Middle East, Asia and Africa to the US for mentoring and coaching in tech business skills.

In addition to being honored at the Women of Influence awards ceremony on May 18, 2017, both women will be profiled in a Silicon Valley Business Journal special report. We congratulate May and Mercedes on this achievement and are excited to be working alongside them as they continue to innovate and deliver a brighter future for tomorrow.

Robots That Make the World a Smarter and Safer Place

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National Robotics Week is upon us!

The 8th annual event will be held April 8-16,2017 with four main goals:

  • Celebrate the US as a leader in robotics technology development
  • Educate the public about how robotics technology impacts society, both now and in the future
  • Advocate for increased funding for robotics technology research and development
  • Inspire students of all ages to pursue careers in robotics and other Science, Technology, Engineering, and Math-related fields

Here at LMGPR, we are privileged to work alongside two robotics companies that are making the world a smarter and safer place:

UBTECH

UBTECH is introducing robotics and coding to the next generation of scientists, engineers and roboticists. The company’s Jimu Robot line is an interactive robotic building block system that lets kids 8-14 Build, Program and Share their robot creations. Jimu Robots were designed to enrich children’s lives and meet the needs of STEM (Science, Technology, Engineering, Math) curriculum, ultimately bridging the gap between learning and pure fun. 

UBTECH has already teamed up with select schools in California to present a STEM-based curriculum that features hands-on robot building and programming workshops taught by Jimu masters. This program enhances STEM enthusiasm and interest, while instilling 21st century work skills. Watch this video to see the program in action.

Knightscope

Knightscope security robots combine hardware, software and human factors, providing a commanding–but friendly–physical security presence. These fully automated, autonomous data machines operate 24/7 and are outfitted with cutting-edge technology designed to protect people and property. Already deployed in California at malls, corporate campuses and data centers, and expanding across the country, Knightscope crime-fighting robots are living up to their name by helping take criminals off the streets including:

  • Assisting law enforcement in issuing an arrest warrant for a sexual predator
  • Assisting a security officer in apprehending a thief in a retail environment
  • Assisting a corporation in tracking down a vandal
  • Assisting a real estate owner in stopping a fraudulent insurance claim
  • Assisting a healthcare organization in deterring vehicle break-ins 

Robots continue to transform the world around us. We’re excited about National Robotics Week and look forward to great things from UBTECH and Knightscope in 2017.

UBTECH and LMGPR: A CES Success Story

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It’s not easy to stand out in the crowd at CES.

As the world’s largest innovation event, there are thousands of companies from all over the globe shouting “Hey, look at me!”

Competition is fierce and it takes months of planning to pull off a successful event.

When UBTECH came to LMGPR to help with this process, we saw something special. UBTECH’s line of humanoid robots was second-to-none and its featured robot “Lynx,” the first UBTECH robot with Amazon Alexa, was a home run.

But again, with thousands of other companies also debuting innovative products at the same time, a lot of work would have to be done to secure the media’s interest.

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At LMGPR, we began our media outreach months in advance of CES with targeted traditional and social media campaigns. Teasing the unveiling of what was sure to be the “it” robot at CES, momentum began to build. By the time CES arrived, the buzz was real and so were the results.

With LMGPR’s tactical and targeted outreach combined with UBTECH’s innovation, the company and its line of robots received global coverage from some of the most respected media outlets in the world including the Associated Press, BBC, USA Today, The Wall Street Journal, Reuters, CNET, and The New York Times. UBTECH was ultimately featured in more than 200 media outlets with more than 500 million impressions. UBTECH also made significant gains in its social media following growing its Facebook and Twitter followings by 50 percent and its Instagram following by 300 percent.

Lynx Award

In addition to the media coverage, UBTECH received several CES-related awards and recognition including a CES 2017 Innovation Award, an IHS Markit Innovation Award, and a Tom’s Guide CES 2017 Award.

CES was a smashing success for UBTECH and sets the bar for a banner year. We at LMGPR look forward to a continued partnership with UBTECH and helping propel them to new heights in 2017.

If you are a company looking to stand out in the crowd, contact LMGPR for a free consultation today.

Inspiration on Two Wheels

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You might not think a bike ride can change the world, but when you read “A Bicycle Built for Two Billion,” you might just change your mind.

“A Bicycle Built for Two Billion” is the story of Jamie Bianchini, a serial entrepreneur who set off on a global bike ride “in search of love, compassion, and connection.”

The ride begins in San Francisco and over the course of eight years, Jamie brings his “Peace Pedalers” mission to 81 countries around the world.

Riding a tandem bike, Jamie pedals on the front seat while inviting total strangers to join the journey on the back seat.

Along the ride, Jamie meets hundreds of people and gets to know them on a personal level. Many of these rides spawn new friendships and the conversations result in the launch of a dozen grassroots projects designed to give back to communities globally.

Jamie’s epic journey has its fair share of ups and downs. Not everyone he meets is “good,” but Jamie’s ability to continue to trust and have faith in his fellow man proves a guiding light throughout his journey. There’s love, loss, triumph, failure, injury, sickness, goodwill, and plenty of adventure to keep readers glued to the book.

“A Bicycle Built for Two Billion” ends where it began in San Francisco, but you close the book knowing that Jamie’s story is far from over. He returns from his experience a changed man and ready to write the next chapter of his life.

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Jamie’s adventure has also inspired his latest endeavor, LuDela, the world’s first real-flame smart candle you can control with a smartphone. In an effort to bring “better light and better lives” around the world, LuDela will donate a rechargeable solar light or a book to a community in need with each sale of a smart candle or candle refill pack.

It’s all part of Jamie’s ongoing quest to spread positivity and make a difference in the lives of people across the globe.

To get your copy of “A Bicycle Built for Two Billion,” visit the official website here.

Bastille’s ‘KeySniffer’ Discovery Makes Global Headlines

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Bastille is making news once again.

The company has just unveiled “KeySniffer,” a new vulnerability in millions of low-cost wireless keyboards. KeySniffer allows hackers to eavesdrop and capture every keystroke a victim types in 100 percent clear text from as far as 250 feet away. 

To see how a KeySniffer attack is executed, watch this video:

When conducting a KeySniffer attack, hackers can expose and access credit card and bank account information, answers to security questions, network access passwords, company secrets, and other private and sensitive data.

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Affected manufactures include Hewlett-Packard, Toshiba, Kensington, Insignia, Radio Shack, Anker, General Electric, and EagleTec. Most, if not all, existing keyboards impacted by KeySniffer cannot be upgraded and will need to be replaced. For a complete list of affected devices and to see if your wireless keyboard is at risk, visit www.KeySniffer.net.

The KeySniffer announcement has been publicized in media outlets around the globe including Forbes, BBC, The Washington Post, Wired, Dark Reading, CNET, Threatpost, SC Magazine, Network World, and dozens of other top-tier publications.

KeySniffer is the latest breakthrough discovery for Bastille, who earlier this year unveiled MouseJack, a vulnerability in wireless mice. The company continues to search for these types of vulnerabilities as part of its mission to completely secure the Enterprise by identifying airborne threats and allowing for a preemptive response.

Bastille: One Cool Startup!

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CoolCompany

We are proud to announce that Bastille has made CRN’s list of “The 10 Coolest Security Startups of 2016 (So Far).”

The list looks at startups that “have gained significant traction and recognition for their technology that looks to solve security challenges around orchestration, threat detection, the Internet of Things, risk scoring and network security.”

Bastille was recognized not just for being “the first cybersecurity company to detect and mitigate threats from the Internet of Things in the enterprise,” but for several key company wins including being named a finalist in the RSA Conference’s Innovation Sandbox competition, a Gartner 2016 “Cool Vendor,” and completing a successful round of venture capital funding.

Bastille also received worldwide attention and acclaim in February when it unveiled “MouseJack,” a vulnerability in wireless mice and keyboards that potentially puts billions of PC’s and millions of networks at risk of being breached.

As the Internet of Things continues to integrate itself into our daily lives, the potential threats associated with IoT increase as well. Bastille remains dedicated to stopping these IoT threats and the company’s inclusion in CRN’s Cool Startup list is validation of their ongoing efforts.

 

What to do When the Internet is Down at Work

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By Miranda Carter

Jackie Chan

Being a Millennial, I can hardly remember a time without access to the Internet. In fact, some of my earliest memories still include the sounds of that dreaded full dial-up! Fast-forward 20 years or so, and now Millennials are entering the workforce where 90% of jobs require Internet access. But what happens when the Internet goes down or your Wi-Fi won’t connect? Many of us have no idea what to do. But believe it or not, there are still things you can do to make your workday productive:

  1. Organize your workplace

Desk

Most workdays are pretty busy, resulting in your desk becoming cluttered and disorganized. Having a clean and organized workspace can hugely affect the productiveness and overall efficiency of your day. By spending less time looking for things, you reduce time and stress on yourself. Organization can also display a sense of professionalism and reflects how you view your job. By having things filed and in place, it demonstrates the importance of detail and planning to potential clients. So if you are given time, make sure to tidy up!

  1. Make a calendar and prioritize!

Calendar

This too goes along with organization… we see and hear about so many different things throughout the day that sometimes items fall through the cracks. That’s where a calendar comes in. handy. A calendar is much more than just a list of dates and events. Making a calendar can help you make sense of all the craziness around you and really hone in on what you’re doing. By prioritizing and laying out a plan, you begin to appreciate the outcomes by understanding the process it took to get there.

  1. Freshen up on your AP writing skills

Use AP

In a world that’s constantly changing, it can be hard to keep up on the little things. This is especially true when it comes to AP writing rules. Each year, they release a new version that goes over the new rules. When you’re constantly working and starting new projects it can be hard to keep up to date. Losing access to the Internet frees up some of your time to freshen up! Get back to basics and pick up the latest AP Style Book to learn something new!

  1. Get to know your co-workers

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Sure, you’ve sat at a desk next to Stan for the past two years, but what do you really know about him? Taking the time to get to know your co-workers is really important. Within a business, cooperation is key. If you’re not working together, then things just don’t get done. On top of that, disagreements between employees can lead to extra tension and stress you don’t need. When given the time, say hello and make small talk. You might surprise yourself and realize you have a lot in common! This can help make the overall atmosphere more pleasant and create a strong company culture.

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Even though we live in a fast-paced world, sometimes we just can’t connect. Life happens. It’s time we get back to a place where it’s okay to not have Internet access. Things can still get done even while you’re disconnected. So take a deep breath, the virtual world will be there when you get back!

Instagram 101 for Businesses – Part Three: Let’s Get Instagramming!

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By Delight Nwangwu

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Now that your game plan is in place and you’ve thought about your Instagram Image, it’s finally time to start Instagramming!

First things first: Download the app! Make sure whoever creates the account has the username, password, and email used documented so that if another person takes over the account, they can easily access it without having to create a new one! Once downloaded, here are a few housekeeping items you will have to consider:

  1. Username- Your username should be fairly simple: just put your company name. However, if for some reason your company name is taken you’ll have to get creative and think of an alternative username.
  2. Bio- The bio can be a little tricky since it’s only 150 characters but not too much since it is a statement of what your company is about. Make sure to include your company’s website at the bottom of your bio as well as any main hashtag you want your followers to use.
  3. Profile Image – The profile image is typically the company’s logo and it fits in the small circle on the top left corner. If the company logo doesn’t work with the sizing then find another photo (preferably original) that relates to your brand.
  4. Public Profile- As a business, it is in your best interest to make your profile public! Having it on private lowers your chances of reaching your goals.
  5. Following- The best way to increase your chances of achieving your Instagram goals is through your following. In addition to adding people in your own network, make sure you follow influencers in your industry. They just might follow you back, resulting in an even larger following. Also, If you have a budget to advertise on social media, use it! Advertising will help you increase your number of followers, potentially helping you reach your goals faster. Without advertising to boost your follower count, you’ll need to start from scratch, which can be difficult though not impossible. As mentioned before, utilize your hashtags!!! Click your hashtags and start liking or commenting on other people’s profiles so that when they see your profile, they are more likely to click on it and give you likes or a follow. Don’t expect your following to grow overnight. Every aspect of Instagram takes time and building a following is by far the longest.
  6. Post and engage with the community- First, you should go to your notifications sections. Find “Like Notification & Comment Notification” and then click “from everyone.” This will make your profile more credible since you can easily engage with the public whether they follow you or not. Also, Instagram users tend to trust more companies who are quick to respond or engage with them.

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Time to start posting content!

Remember to follow your content calendar as well as your theme for your images and hashtags. If your image is in a certain location, be sure to tag that location as it helps boost your images like a hashtag. If your Instagram post can be cross posted with other social media sites such as Facebook, Twitter, Tumblr, etc., be sure to do it!

And there you have it! You have successfully completed Instagram 101 for Business. Good luck as you take your company on a visual journey!

Instagram 101 for Businesses – Part Two: Creating Your Instagram Image

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By Delight Nwangwu

Camera Filter

Welcome to part two of Instagram 101 for Businesses. In part one, we put you on the fast path to Instagram success by focusing on establishing a game plan. Today we’re going to look at what goes into creating your Instagram image.

Now Instagram is all about visuals and creating attractive imagery and video that work for your brand’s strategy. So first, a couple of obvious rules: Make sure your images are not pixelated and make sure your videos are nicely edited. You don’t have to get your pictures or videos professionally done to have a successful profile, but putting in the extra effort to make them appealing and interesting will help build your following.

Themes for images and videos

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Before you grab your Android, iPhone, or camera, decide on what kind of theme your images and videos will have. The images and videos can be just about anything as long as they are cohesive. They can relate to your business, work life, philanthropy, food, etc. Once you figure that out, you’ll want to consider which filters you will use continuously over time to represent your page. Try to pick between 1-3 filters so your theme is seen as united. If you are struggling finding your brand’s visual image, don’t hesitate to check out other profiles that capture your attention to help you get on track!

Hashtags

Hashtag symbol against close-up of typewriter

Once you’ve chosen your content, you’ll need to decide on some hashtags to help maximize your reach. Choosing the right hashtags that best fit your content can be critical in driving traffic to your page! 

So how do you know what hashtag is right for you? Well you’ll want to find those keywords that really speak to your company. For example if you’re a travel company, you might use #TravelLife, #JourneyAwaits #TimeToGo, or #TakeFlight. A great place to start is, again, by looking at what hashtags your competitors are using. Also, you can enter hashtags into Instagram and see if what you are considering is already popular. You will definitely reach more people with hashtags that are used more by other profiles. Once you find the hashtags that draw the most engagement, stick with them and switch them up once in awhile.

All right, you have waited long enough, in part three, it’s time to pick up your phone and download Instagram!

Instagram 101 for Businesses – Part One: Establishing a Game Plan

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By Delight Nwangwu

Woman Holding Iphone 6 Space Gray With Service Instagram

With over 300 million active users and growing, Instagram has become an important social media platform for businesses. If done right, it can boost your brand and extend your customer reach. But orchestrating a successful Instagram takes work and I’m here to help you get started. Welcome to Instagram 101 for your Business!

Game Plan- What is your strategy?

Multi-ethnic Business People Discussing In Board Room Meeting

Stop! Move your thumb away from the app store and slowly put your phone down! Did you really think the first step was to download the app? Wrong! You first need to create a concrete plan to optimize your Instagram profile.

  1. Research

Businessman Working Dashboard Strategy Research Concept

Don’t start posting blind. There are countless online resources to teach you the ins-and-outs and do’s-and-don’ts of Instagram. Once you have a firm grasp of the platform, take a look at your competitor’s Instagram as well as other companies within your industry. Also, check out the Instagram sites of brands you aspire to be!

  1. Goals

Smart Goal

Have a purpose! Establishing Instagram goals can help you get the most out of this social media platform. Not sure what those goals should be? Here are a few ideas:

  • Increase brand awareness
  • Increase sales
  • Increase traffic to your website and other social media accounts
  • Increase credibility

The list goes on and on but it’s up to you to figure out which social goals will best incorporate with your business goals. Keep your goals realistic, reachable, and measurable so you can track your progress and succeed.

  1. Mission Statement

Businessman Mission Marketing Goal Project Planning Concept

One of the first things a visitor to your Instagram site will see is your mission statement/bio at the top of your page. Create a captivating statement that tells the world who your brand is and reflects how you want your brand to be portrayed on Instagram.

  1. Content Strategy

Content Strategy

This is the last and most important step in your game plan. The whole purpose of social media is to generate relevant content your audience actually cares about. Instagram is a visual platform so your main task is to find eye candy for your audience while making it cohesive to your goals and mission statement. A successful content strategy includes:

  • Creating a theme for your content
  • Creating a content calendar each month to know the basis of what you will be posting.
  • Determining how frequently to post: 1-3 posts a day is effective for most accounts. Don’t bombard your followers; you might come across as “spammy” and risk being un-followed.
  • Determining when to post: Knowing your audience plays a crucial role here because the timing of your post is everything. For example, if your audience works traditional business hours, post before work, lunchtime and after work. Or if your audience is in another time zone, then you must post during times when they will be awake and online.

Establishing a game plan will help put you on the fast path to Instagram success. In part two of this series, we’ll look at creating your Instagram image and talk about the importance of hashtags.