Challenge

Concentric Logo

Concentric a ten year veteran in delivering services and software as a service to businesses and organizations including web site hosting, enterprise-class domain management, email hosting and anti spam and anti virus protection email solutions, needed to relaunch the company to the SMB market. The company had been silent with the press and analyst communities for close to two years.

Custom Program

The Loughlin/Michaels Group re-launched Concentric with an integrated PR program introducing the company to industry press and analyst, targeted industry awards, buyers guides and speaking engagements.

Results

The company has established strong relationships with Osterman Research, IDC, Gartner, Tier 1 Research, and others. Editorial coverage in messaging, IT, service providers and SMBs has been positive positioning the company well against their market.

e

Business Impact

Concentric’s analyst and media coverage has helped educate the growing SMB market on selecting smart business tools. The company’s coverage in service provider, SMB and messaging/collaboration editorial communities has helped build market awareness.