Challenge

appbackr

When appbackr approached the Loughlin/Michaels Group, the company was launching its digital media microfinancing platform with a lot of momentum behind it: It had won several startup competitions, landed seed-stage funding, had 3,000 people sign up for their e-mail notifications and were racing toward their public launch. With their staff stretched thin, they asked the Loughlin/Michaels Group to help them get a lot of heavy lifting done in a short amount of time. Within a month, the LMGPR team built a complete communications program, with public relations materials, website collateral, online video, lead generation and a custom e-mail outreach.

Communications Output

The LMGPR team applied its SysCom approach to quickly evaluate the areas appbackr needed to fill ahead of its launch.

The team built appbackr a complete package of communications products, including:

  • A comprehensive launch plan
  • Two press releases and abstracts
  • Appbackr Contest landing page collateral
  • Lead generation, identifying the Twitter handles and e-mail addresses of 500 iOS developers
  • Online video
Communications Outcomes

appbackr enjoyed breakout success in the media, with premium editorial placements in some of the most prestigious online publications, including VentureBeat, Cult of Mac, GigaOM and ReadWriteWeb.

Business Outcomes

LMGPR defines a successful launch by how well the firm was able to deliver against its client’s objectives – in this case, appbackr’s ability to spark thought-provoking dialogue among iOS developers. Dozens of developers signed up for the appbackr platform within the first two weeks, and began selling their software using appbackr’s innovative wholesale moble platform.