The Changing Media Landscape

Since the inception of the Loughlin/Michaels Group in 2002, the media landscape has changed dramatically. As a result, the same old way of doing PR and marketing just doesn’t work.

The media business is undergoing a rapid transformation as newspapers, magazines and trade publications move to alter their revenue models and recast their editorial product. Some online news outlets and key bloggers now wield as much influence as traditional media. Broadcast media are engaged in a cycle of creative destruction as audiences continue to fracture and new delivery mechanisms threaten the established order. Social media has become an important source of influence and dialogue, with or without company participation. Taken together, these changes represent a tectonic shift in the fundamental underpinnings of the practice and discipline of corporate public relations and marketing.

New Thinking, New Approaches from LMGPR

This shift requires new approaches, new thinking and new ways of working with clients. The same old ways of doing things simply don’t work in today’s evolving media environment. Success today – proven by our track record – requires the ability to adjust and adapt rapidly. But it also requires a fundamental shift in thinking and in operating.

That’s why we created LMGPR Pulse™ to drive leadership, momentum and growth.

LMGPR Pulse

Using our knowledge, experience and our understanding of the changing media landscape, we’ve created a new, systematic approach to public relations called LMGPR Pulse. We believe LMGPR Pulse represents the most effective approach for driving business results in today’s dynamic communications environment.

LMGPR Pulse is based upon the art and science of influence in the digital communications age. LMGPR Pulse is built upon three key components: Strategic PositioningNarrative Story Engine and our Social Influence.

When these components are combined, LMGPR Pulse is designed to support:

  • Marketing, including branding and positioning
  • Business Development, including strategic partnerships and new product development
  • Sales

The goal of LMGPR Pulse is to leverage public relations to create new business opportunities, increase sales and create category leadership.

Overview

The Loughlin/Michaels Group was founded in 2002 by Donna Loughlin Michaels, a PR veteran known for her tenacity and creativity in leading public relations programs for early stage technology innovators taking them from start-up to IPO and often acquisition.

Building upon this legacy, LMGPR’s savvy team of experts deliver insight, expertise and a comprehensive network of editorial, social media, analyst and other industry contacts to create market leaders. Our service philosophy ensures every account team is led by a professional with a minimum of 10+ years of experience. Our goal is to create a strategic partnership with our clients where public relations and communications become key tools for helping clients achieve their business objectives.

The agency team has launched dozens of market innovators, turning them into brand leaders and acquisition targets, including enkoo (acquired by Sonicwall), Cyclades (acquired by Avocent) and Filtrbox (acquired by Jive Software), Ankeena (acquired by Juniper) and a host of other companies.

LMGPR has received numerous industry awards based on its continuous PR leadership, creativity, media relations and innovative PR approach.

Leadership

Donna Loughlin Michaels, President & Founder

Donna Loughlin Michaels, President & Founder, is known for her results-oriented PR programs, dedication to her clients and constant enthusiasm for technology. Both C-level management and venture capitalists have praised her innovative public relations programs that have strengthened brands, catapulted companies to market leadership, secured loyal customer following and driven revenue. The industry veteran’s monikers include the “PR She Devil” of Silicon Valley and beyond as well as Donna “Powers,” having ushered in 5 personal IPOs and taking hundreds of startups to The Street and Headline News. She operates at a personal best daily, maintaining an ongoing dialogue with her clients and landing them the headlines and spotlights they deserve.

Prior to establishing LMGPR, Donna spent more than 10 years leading creative PR programs for several high-profile consumer and business services and IPOs in the Silicon Valley for global market leaders in the consumer and business tech sectors. Additionally, she held leadership positions with global PR firms Burson-Marsteller and Edelman Public Relations. Earlier in her career, she got her journalism chops in several markets.

Donna holds a marketing and advertising degree from San Jose State University and attended UC Berkeley. In 2009 she was awarded the Stevie Awards PR Leader of the Year for small agencies and the Silicon Valley Business Journal named her one of the 100 Most Influential Women in Business. She is a member of the Forum for Women Entrepreneurs and Executives and serves on the Public Relations Society of America technology practice committee.


Michael Erwin, Editorial Director

Since 2011, Michael has played a key role in developing content and writing copy for award-winning LMGPR consumer and B-to-B campaigns. A former CNN reporter, Michael has a broad knowledge of traditional and disruptive industries ranging from cybersecurity to IoT to robotics, and always looks for the news hook that will most resonate with journalists and their respective audiences.

“Having a great product is simply not enough. You need a compelling story that presents the business problem and explains why your company, product and brand is the solution. We work closely with you to develop a narrative that helps you stand out in the crowd, influence market need and connect with your customers.”


Noe Sacoco Jr, Client Director

Noe Sacoco has 10 years of PR expertise and has worked at LMGPR for over 3 years. His PR experience encompasses executing communications programs for both established and startup companies in the B2B and consumer tech spaces, with a penchant for disruptive markets such as IoT, cybersecurity, robotics, AR, and wearables. Noe is a skilled communications expert who thrives working in a fast-paced environment and has a track record of delivering sound strategic counsel beyond traditional PR – paving the way for setting and achieving business-driven goals and metrics that have impact. With an aggressive media relations approach, Noe has secured hundreds of favorable media hits in legacy outlets (The Wall Street Journal, Entrepreneur, Inc., Newsweek, Fast Company, USA Today, AP, etc.) as well as emerging publications (Axios, The Atlantic, The Information, etc.).

“Media relations requires keeping a pulse on relevant stories and editors. The combination of both makes impactful headlines for clients.”


Alison Williams Jackson, Media Strategist

Alison Williams Jackson is Media Strategist for LMGPR, where she leads consumer and tech press outreach for a wide variety of clients. Alison is a results-driven PR pro with 15+ years experience in consumer goods and high-tech industries, garnering press, broadcast and online coverage with key business, tech trade and consumer lifestyle media.

“Some of my favorite media outlets to work with are the ones I love to read and watch. I work with editors and producers at USA Today, CNN, the Today Show, CNET, TechCrunch, the New York Times, Wall Street Journal, etc. on a daily basis. Keeping abreast of what they cover helps me know what’s trending and relevant for LMGPR clients.”

Prior to LMGPR, Alison led PR and analyst relations efforts for Acer America. She’s worked for and with several Silicon Valley startups in a public relations and marketing communications capacity, as well as non-profits such as the Stanford Cancer Institute – Community Partnership Program and Cinequest, the San Jose Film Festival where she was managed PR and sponsorship development. Alison’s additional in-house corporate PR and agency experience has allowed her to service several world-renowned companies including Sony, IBM, Intel, Sling Media, Jawbone, SurveyMonkey, AVG, and 3Com.

Alison is a graduate from San Jose State University with degrees in Public Relations and History. A Bay Area native, Alison lives in Oakland with her husband and two children.


Douglas Penman, Brand and Marketing Strategist

Doug is an entrepreneurial creative with broad-ranging marketing and technology experience, developed in high-profile advertising agencies and self-founded startups, both domestic and international. As Partner and Executive Creative Director of Euro RSCG (now Havas), he launched and accelerated the momentum for some of the largest digital, consumer, B2B & lifestyle brands on the planet – Intel, Microsoft, Volvo, SanDisk, Louis Vuitton, Dior, Toyota Scion, YSL, Coca-Cola, Dell, Orange, Yahoo, Philips, Charles Schwab & British Airways.

Doug has a background in finance (KPMG) and international marketing, and global ad agency creative leadership at Havas, Ogilvy and JWT. He has founded companies that advised VC portfolio startups; a children’s TV entertainment firm working with Peter Jackson & WETA; and a microfinance entity in Orissa, India. He also founded an educational toy/video game company (winning the Tesla Prize for tablet innovation & a finalist for International Connected Toy of the Year.) Doug was also directly responsible for getting Stephen Hawking into space (zero G).

Has degrees in finance, marketing and design/art direction, can jump 27 feet, and can sketch a Storyboard/ Powerpoint presentation faster than a hairy-nosed wombat.

Focus: Branding & Positioning, Creative Direction, Advertising & Marketing, U.S. Market Entry. Domain Expertise: technology, consumer electronics, gaming, cyber-security, crypto & blockchain, automotive, Home OS, SaaS, big data, biotech, financial, healthcare, consumer retail.

“At LMGPR we have worked across virtually every category, and particularly enjoy simplifying & positioning complex technology products.”


Jason Garcia, Director of Digital and Social Media

Jason Garcia is Director of Digital and Social Media for LMGPR and is responsible for creating and executing dynamic digital and social campaigns across Facebook, Twitter, LinkedIn, YouTube, Instagram, and other social media properties. Jason has more than 10 years of creative digital experience and has worked across the tech, mobile, retail, consumer electronic, automotive, cyber security, and music industries. Prior to LMGPR, Jason worked for NewsCorp, where he strategized and managed b2b brands including realtor.com, serving as the Social Media Community Manager for the 2nd largest real estate portal in the United States. Before NewsCorp, Jason served as a Media Editor at MobileCast Media, with projects focusing on video production, website design, graphic design, and SEO. Jason’s digital and social persona is more than just a profession; it’s a lifestyle. On any given weekend, Jason can be found recording a podcast, making a YouTube video, taking pictures and editing on Photoshop, or testing the latest AV hardware and software. Jason holds a degree in Broadcast & Electronic Communication Arts from San Francisco State University with an emphasis in Interactive Media.

“A vital part of social media is the importance of making lasting connections. Integrating those connections with real-world analytics allows you to truly measure success on social platforms.”


Computer Technology Review – PR Player: LMGPR

Best of San Jose

Donna Loughlin Michaels, President & Founder, is known for her results-oriented PR programs, dedication to her clients and constant enthusiasm for technology. Both C-level management and venture capitalists have praised her innovative public relations programs that have strengthened brands, catapulted companies to market leadership, secured loyal customer following and driven revenue. The industry veteran’s monikers include the “PR She Devil” of Silicon Valley and beyond as well as Donna “Powers,” having ushered in 5 personal IPOs and taking hundreds of startups to The Street and Headline News.


2014 Women Worth Watching Award: Donna Loughlin Michaels

Best of San Jose

Donna Loughlin Michaels Group has been selected for Diversity Journal’s 2014 Women Worth Watching issue. The annual honor is given to women executives who have “demonstrated outstanding achievement and leadership in their careers.”


2013 Best of San Jose Award in the Public Relations Counselors Category

LMGPR Award

The Loughlin Michaels Group has been selected for the 2013 Best of San Jose Award in the Public Relations Counselors category by the US Commerce Association. Each year, the USCA scopes out the best local businesses that have “achieved exceptional marketing success” and “enhance the positive image of small businesses through service to their customers and community.” This is the fifth time LMGPR has received the award. The US Commerce Association says nationally, less than one-tenth of the 2013 Awards were certified as five-time awardees.


2011 Best of Sunnyvale Award in the Public Relations Counselors Category

Best of San Jose

The Loughlin Michaels Group has been selected for the 2011 Best of Sunnyvale Award for the third year in the row by the Public Relations Counselors category by the US Commerce Association. The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. Less than 1% receive the award three years in a row.


MarCom Award: Video Campaign

MarCom Award

MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. The Loughlin/Michaels Group won the MarCom Award for best video product introduction video it created for for ViVu, a client that makes smarter videoconferencing software.


International Davey Award: Website

Davey Award

The largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets. The 7th annual Davey Awards are designed to recognize the outstanding work of smaller communications firms. This year’s contest received more than 4,000 entries from around the world. Entries were judged by the International Academy of the Visual Arts.The Loughlin/Michaels Group received a silver Davey Award for its website based on design, content and social media components.


Best Entrepreneur – Service Businesses – Up to 100 Employees

The Stevies Award

The Stevie Awards for Women in Business were created to honor and generate public recognition of the achievements and positive contributions of business women worldwide. Donna Michaels, founder and president of the Loughlin/Michaels Group, has been recognized as a finalist in The 2009 The Stevie Awards for Women in Business in the Best Entrepreneur – Service Businesses – Up to 100 Employees category.


Blog of the Year

The Stevies Award

The 7th Annual Stevie Awards for Women in Business honored women entrepreneurs, executives, and the organizations they run. The Loughlin/Michaels Group Blog, the LMGPR Lounge, has been recognized as a finalist in The 2009 The Stevie Awards for Women in Business in the Blog of the Year category.


2009 Best of San Jose Award in the Public Relations Counselors Category

Best of San Jose

The Loughlin Michaels Group has been selected for the 2009 Best of San Jose Award in the Public Relations Counselors category by the US Commerce Association. The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.


PRSourceCode’s 4th Annual Top Tech Communicators Awards

pr SourceCode Top Tech

The Loughlin/Michaels Group has been named a small agency runner-up for this year’s PRSourceCode Top Tech Communicators Awards. This award is the IT editorial community’s ranking of the best public relations agencies and public relations professionals. They surveyed more than 500 technology and business journalists to honor the “best of the best” in tech PR.


Silicon Valley/San Jose Business Journal; Women of Influence Award

Women of Influence Award

The 2009 Women of Influence honorees exercise power and influence within their industry and throughout the valley and serve as role models for future generations of leaders. Donna Michaels, founder and president of the Loughlin/Michaels Group, has been recognized as one of the Most Influential Women of 2009 by the Silicon Valley/San Jose Business Journal. Michaels has more than 20 years of experience as a publicist and is known for her high impact PR, dedication to her clients and constant enthusiasm for technology.


Hermes Creative Award

Hermes Creative Award

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Loughlin/Michaels Group was recognized as a Gold Award recipient for its “We Make Tech Heroes Daily” campaign featured in O’Dwyer’s PR Report magazine.


The Stevie Awards; The American Business Award

The Stevies Award

The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide. Donna Michaels, founder and president of the Loughlin/Michaels Group, has been recognized as a finalist in The 2009 (7th annual) American Business Awards for the Communications, Investor Relations, or PR Executive of the Year.