Overview

Rhomobile

Rhomobile is a leading provider of next generation enterprise mobility solutions to help developers create and integrate their mobile apps via its open source framework. The company had an established following within the developer community and had favorable press with the developer trade media. However, the company had no real perception with business press and verticals. In 2010, LMGPR began a comprehensive thought-leadership/mindshare PR campaign to not only increase visibility in other key areas, but to crowd competitors as well. As a result, we garnered results across traditional media, Twitter, video and speaking engagements.

Challenge

As a startup, Rhomobile and its founder Adam Blum already had good visibility among the mobile developer community and were perceived as leaders in this category. However, the company was not known as a thought leader outside of the developer community and pubs. LMGPR was hired to promote the company’s expertise in enterprise mobility, position Rhomobile’s founder, Adam Blum, as an industry luminary, increase coverage and ultimately elevate the company to a thought-leadership position./p>

Custom Program

LMGPR developed a thought-leadership campaign focusing on market trends related to enterprise mobility. The program included developing a series of thought-provoking topics the company’s experts could address with the media, analysts and greater community. Key program strategies included an aggressive speaker’s bureau campaign and a blend of traditional and new media tools, as well as regularly monitoring industry trends and stories to engage in Rapid Relevant Response on behalf of Rhomobile.

Results

Since LMGPR assumed PR responsibilities on behalf of Rhomobile, the company has moved from being a product innovator to a true market leader. Through a well-executed PR program, Rhomobile became a high profile, up and coming company in the enterprise mobility space and was featured in several blue chip publications such as Forbes, VentureBeat and key industry publications including Wireless Week. Notably, eWeek proclaimed Rhomobile as one of the “10 Promising Mobile IT Startups to Watch” and its Rhodes solutions won InfoWorld’s 2012 Technology of the Year Award.

As Rhomobile continued to increase its industry presence with feature coverage in mobile, IT and vertical publications, Founder and CEO Adam Blum became a sought after expert on Near Field Communications (NFC). In May 2011, LMPGR successfully executed a Rapid Relevant Response approach to position Adam Blum as an expert to comment on Google’s announcement regarding Google Wallet and NFC capabilities. As a result of our outreach, Adam Blum appeared in Bloomberg West TV, NBC Bay Area, and wrote a guest column for VentureBeat. LMGPR also placed Adam Blum and other Rhomobile spokespeople in more than a dozen speaking engagements including OSCON 2011, Digital Hollywood Spring / Fall, Mobile Computing Summit, AnDevCon 2, Geekend: Savannah, GigaOm Mobilize, AlwaysOn Summit 2011, and Interop New York.

Business Impact

Rhomobile’s increased visibility has created a solid analyst following including endorsements from IDG, Aberdeen, Forrester, Enterprise Management Associates, Enderle Group and Gartner. The infusion of editorial and analyst coverage has increased the company’s visibility with funding prospects, customers and technology partners. Through LMGPR’s consistent public relations programs, Rhomobile moved from a technology innovator into a market leader, ultimately leading to its acquisition by Motorola Mobility Solutions in September 2011.

Highlights

Media

  • Since March 2011, Rhomobile has received significant coverage in various trade and financial publications and blogs. Total Cumulative Impressions: 22,196,366

Twitter

  • Increase in traffic and frequency of Tweets (+100 followers since March 2011)
  • Significant engagement with top influencers, including Rob Enderle, InfoWorld’s Paul Krill, and Computerworld’s Brad Reed.

Speaking

  • The company’s executives were placed in more than a dozen speaking engagements including high profile appearances at:
    • GigaOm Mobilize
    • Interop New York
    • OSCON 2011
    • Digital Hollywood Spring/ Fall
    • Mobile Computing Summit
    • AlwaysOn Summit 2011
Press Coverage Highlights

June 21, 2011

Venture Week

NFC and the Internet of Things


June 30, 2011

eWeek

Mobility: 10 Promising Mobile IT Startups to Watch


May 26, 2011

Bloomberg West

(TV Interview) Bloomberg Business West, [Rhomobile CEO Adam] Blum on Growth of Smart Phone Payment Systems


September 27, 2011

Forbes

Mobile Web App vs. Native App? It’s Complicated


May 16, 2011

Wireless Week

The Transformational Power of NFC


May 10, 2011

MTV Geek!

NFC and the Internet of Things